For many buyers, smartphone cameras are now regarded as the single most important feature. Friends over for dinner?.Making social media content?.Shooting a professional level video? .The right phone camera changes everything. But with so many options, the big question is: what brand of phone has the best camera? The answer is based on what you're looking for, because each model does some things especially well, such as zoom, low-light performance, video recording or capturing the most natural photo. Here are some of the best phone cameras in 2025's top models as well.
iPhone 15 Pro Max – Natural Colours and Video King
Apple's iPhone 15 Pro Max is often described as one of the best camera phones on the market today. The triple-lens system — which now holds a 48MP main sensor, ultra-wide lens, and a new 5x telephoto zoom lens — remains highly versatile. The power of the iPhone comes not only from the hardware, but also from how Apple processes software. Pictures are sharp, natural and consistent, whatever the lighting.
For video, no phone can beat the iPhone 15 Pro Max. With features such as Cinematic mode, Action mode and ProRes video, it is ideal for content creators and professionals too. If you're looking for a dependable phone that takes professional-level photos and videos, the iPhone 15 Pro Max is a tough phone to beat.
Samsung Galaxy S24 Ultra – Zoom Power and Detail
Samsung is pushing camera innovation even further with the Galaxy S24 Ultra. The standout here is the 200MP main camera and "the most powerful" telephoto system with 3x and 10x optical zoom. With the digital zoom, you can go all the way up to 100x and still come away with usable shots that, while soft, impressively show pinout design on most boards in the lab. That makes the Galaxy S24 Ultra the top choice for those who enjoy shooting faraway subjects like wild animals or concerts.
The S24 Ultra is also good at bright, colourful photos that really pop on social media. Samsung has done a better job with its night photography, showing very few low-light blues, so whether you're shooting out in the day or in the dark, you will get sharp results. If you need the most zoom and the greatest detail, the Galaxy S24 Ultra is our choice.
Google Pixel 9 Pro – AI-Powered Photography
A day with the Google Pixel 9 Pro, Google and computational photography: Why Google is still the best. It doesn't have the largest sensors, which Samsung uses, but its AI processing produces jaw-dropping results. Using Google's software, the 50MP main sensor produces photos with natural tones, stunning sharpness and balanced lighting.
Portrait photos are really where the Pixel 9 Pro excels. Google's AI ensures that background blur looks professional and that faces come out crisp and clear. The Night Sight mode remains one of the best on the market, allowing for bright and detailed shots in nearly total darkness. If you want a phone that will get you the absolute best photos without you having to mess with it, the Pixel 9 Pro is where you should put your money.
OnePlus 12 – Speed Meets Reliable Cameras
In camera quality, the OnePlus 12, made with Hasselblad, is a real improvement. It has a 50MP main sensor, a 64MP periscope telephoto lens with 3x optical zoom and a 48MP ultrawide camera. The result is well-exposed photos with realistic colours, making it an excellent all-rounder.
Of course, it isn't going to compete with the iPhone 15 Pro Max or the Galaxy S24 Ultra in all areas, but for a little bit less, you get a flagship camera. Paired with the super-fast charging and the fluid performance, it's an excellent option for anyone who prioritises good cameras without wanting to shell out top dollar.
Xiaomi 14 Ultra – A Budget-Friendly Camera Beast
Xiaomi has introduced the Xiaomi 14 Ultra with a quad-camera setup – 50MP main lens with variable aperture, ultra-wide, telephoto, and periscope telephoto lenses. This arrangement offers us an enormous number of options. You have the option to adjust how much light enters thanks to the variable aperture, which is ideal for daylight and low-light photos.
The Xiaomi 14 Ultra is not lacking in the video recording department and comes with some fancy AI tools. It closely competes with Samsung and Apple, but at a much lower price, which may appeal to people who want flagship camera power without breaking the bank.
Honourable Mentions: Oppo Find X7 Pro and Vivo X100 Pro
Oppo Find X7 Pro and Vivo X100 Pro, too, are great options for 2025. Hasselblad-tuned cameras ensure you've got all the tools you need for taking incredible portrait photography, and the Oppo Find X7 Pro is no exception. The Vivo X100 Pro, on the other hand, is a stalwart when it comes to low-light shooting, offering sharp and detailed results even when capturing images in the dead of night. And both makers continue to come up with new and better camera technologies, particularly in Asia, where they are both good ones to include in a photography shortlist.
Final Verdict – Which Phone Brand Has the Best Camera?
There is no one winner, since it depends on what you value most. Nothing beats the iPhone 15 Pro Max for video and realistic colours. The Samsung Galaxy S24 Ultra is perfect for zooming, glitter and detail. Photos taken with the Google Pixel 9 Pro are great for portraits and low-light photography. The OnePlus 12 strikes a balance of cost and feature, and the Xiaomi 14 Ultra offers flagship traits on the cheap. Oppo and Vivo are also worth a look if you want good portrait or night shots.
So, which is the best phone camera brand in 2025 is all about your individual style. If you demand polished uniformity, get the iPhone. If you care most about overall versatility and zoom, Samsung's your choice. If you like effortless, AI-powered photography, go with the Google Pixel. And if budget is everything, but you still want great performance, there's always OnePlus, Xiaomi, Oppo or Vivo.
Whichever model you opt for, the good news is that smartphone cameras in 2025 are better than ever. You no longer need to lug around a professional camera — your phone will do the trick just fine to beautifully capture every memory.